01 How to build your PM second brain with ChatGPT (2025-12-16) p. 1
02 How to spot a top 1% startup early (2025-12-09) p. 7
03 A year free of PostHog ($16,500 value): The all-in-one analytics, experimentation, feature flag, surveys, session replay, error tracking, data warehouse, LLM analytics platform (2025-12-02) p. 13
04 A holiday gift guide for tech people with taste 🤌 (2025-11-18) p. 14
05 Ecosystem is the next big growth channel (2025-11-11) p. 25
06 Part 2 of how to get the most out of your product pass—and welcome, Stripe Atlas, to the bundle! (2025-11-04) p. 32
07 **1. [Lovable](https://lovable.dev/lenny)** p. 32
08 **2. [Bolt](https://bolt.new/)** p. 33
09 **3. [Granola](https://www.granola.ai/)** p. 33
10 **4. [ChatPRD](https://www.chatprd.ai/lenny)** p. 34
11 **5. [Superhuman](https://superhuman.com/products/mail)** p. 34
12 **6. [Raycast](https://www.raycast.com/)** p. 35
13 **7. [Perplexity](https://www.perplexity.ai/pro) (makers of Comet!)** p. 36
14 A builder’s guide to living a long and healthy life (2025-10-28) p. 37
15 Handy summary of every product/brand mentioned above p. 48
16 Everyone should be using Claude Code more (2025-10-14) p. 51
17 **50 creative ways non-technical people are using Claude Code** p. 52
18 A free year of Devin: the world’s most advanced autonomous AI software engineer (2025-10-07) p. 58
19 Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on (2025-09-30) p. 61
21 How to get the most out of your product pass, part 1 (2025-09-23) p. 74
22 1. **[Replit](https://replit.com/)** p. 74
23 2. **[Warp](https://go.warp.dev/lenny)** p. 75
24 **3. [Linear](https://linear.app/)** p. 75
25 **4. [Wispr Flow](https://wisprflow.ai/)** p. 76
26 **5. [Gamma](https://gamma.app/partners/lenny)** p. 76
27 **6. [Magic Patterns](https://magicpatterns.link/lpp1)** p. 77
28 **7. [Descript](https://descript.com/lenny)** p. 77
29 **8. [Mobbin](https://mobbin.com/lenny)** p. 78
30 Building eval systems that improve your AI product (2025-09-09) p. 79
31 How to find the perfect name (2025-09-02) p. 88
32 Taking the week off + a newsletter cadence update (2025-08-26) p. 92
33 Why your AI product needs a different development lifecycle (2025-08-19) p. 93
34 **The Continuous Calibration/Continuous Development framework** p. 95
35 Essential reading for product builders—part 2 (2025-08-12) p. 103
36 25 proven tactics to accelerate AI adoption at your company (2025-08-05) p. 107
37 Lenny's Product Pass: 20+ free premium products, available exclusively for paid annual subscribers (2025-07-29) p. 110
38 Build your personal AI copilot (2025-07-22) p. 113
39 Essential reading for product builders—part 1 (2025-07-15) p. 126
40 What people are vibe coding (and actually using) (2025-07-08) p. 131
41 The definitive guide to mastering analytical thinking interviews (2025-07-01) p. 137
42 An AI glossary (2025-06-24) p. 148
43 How tech’s most resilient workers handle burnout (2025-06-17) p. 154
44 Introducing ARMOR: five shields against burnout p. 155
45 How to get your entire team prototyping with AI (2025-06-10) p. 160
46 **Where to go from here** p. 167
47 Taking the week off (2025-06-03) p. 168
48 How tech workers really feel about work right now (2025-05-27) p. 168
49 Our biggest takeaways p. 168
50 Five principles for successfully managing managers (2025-05-20) p. 175
51 State of the product job market in 2025 (2025-05-13) p. 181
52 The ultimate guide to negotiating your comp (2025-05-06) p. 183
53 Make product management fun again with AI agents (2025-04-29) p. 197
54 A new perk for annual subscribers: A free year of some of the world's most beloved products (while supplies last) (2025-04-15) p. 206
55 Beyond vibe checks: A PM’s complete guide to evals (2025-04-08) p. 207
56 The definitive guide to mastering product sense interviews (2025-04-01) p. 214
57 How to ship like a startup (2025-03-25) p. 233
58 Which companies produce the best product managers (2025-03-18) p. 237
59 Why you’re so angry at work (and what to do about it) (2025-03-11) p. 241
60 1,000,000 (2025-03-04) p. 249
61 Strategy Blocks: An operator’s guide to product strategy (2025-02-25) p. 255
62 Overcoming challenges and myths p. 262
63 How much product managers make in the U.S., Europe, and Canada (2025-02-18) p. 264
64 Pulling back the curtain on the magic of Y Combinator (2025-02-11) p. 267
65 Announcing the greatest product bundle ever: Get a year free of Granola, Notion, Superhuman, Linear, and Perplexity with an annual subscription (2025-02-04) p. 272
66 [See the updates to the deal here](https://www.lennysnewsletter.com/p/an-unbelievable-offer-now-get-one). p. 272
67 Introducing the Foundation Sprint: From the creators of the Design Sprint (2025-01-28) p. 273
68 The Foundation Sprint p. 277
69 What’s in your stack: The state of tech tools in 2025 (2025-01-21) p. 280
70 Introducing Core 4: The best way to measure and improve your product velocity (2025-01-14) p. 289
71 A guide to AI prototyping for product managers (2025-01-07) p. 297
72 Taking the week off 🎄🕎🎁 (2024-12-31) p. 304
73 Top angel investors in the U.S. (2024-12-24) p. 305
74 The Best of Lenny’s Newsletter—2024 Edition (2024-12-17) p. 310
75 Which companies accelerate PM careers most (2024-12-10) p. 315
76 How GiveDirectly increased donations by over $3 million/year through experimentation (2024-12-03) p. 319
77 Lenny’s Newsletter holiday gift guide 2024 (2024-11-26) p. 325
78 How to become a supermanager with AI (2024-11-19) p. 331
79 Product manager is an unfair role. So work unfairly. (2024-11-12) p. 338
81 On being funny at work (2024-11-05) p. 347
82 Five proven prompt engineering techniques (and a few more-advanced tactics) (2024-10-29) p. 357
83 How much do U.S. product managers really make? (2024-10-22) p. 364
84 Why no productivity hack will solve your overwhelm (2024-10-15) p. 370
85 Why cash is king (2024-10-08) p. 380
86 A PM’s guide to influence (2024-10-01) p. 386
87 State of the product job market, part 2 (2024-09-24) p. 391
88 Get Perplexity Pro free for 1 year (2024-09-23) p. 395
89 Raising a seed round 101 (2024-09-17) p. 396
90 How to communicate tradeoffs so leaders will listen (2024-09-10) p. 407
91 The Subscription Value Loop: A framework for growing consumer subscription businesses (2024-09-03) p. 416
92 Part 2: Time management techniques that actually work (2024-08-27) p. 431
93 Why PMs are best positioned to thrive in an AI world (2024-08-20) p. 435
94 Summary: AI and product management | Marily Nika (Meta, Google) (2024-08-13) p. 438
95 Summary: April Dunford on product positioning, segmentation, and optimizing your sales process (2024-08-13) p. 441
96 Summary: Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb) (2024-08-13) p. 444
97 Time management techniques that actually work (2024-08-13) p. 447
98 Summary: The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) (2024-08-12) p. 452
99 Ethan Smith: The power of internal linking for SEO (2024-08-06) p. 460
100 On asking for help (even when you really don’t want to) (2024-08-06) p. 463
101 How should you monetize your AI features? (2024-07-30) p. 473
102 Announcing the Lenny & Friends Summit 🙌 (2024-07-29) p. 479
103 New data on the product job market (2024-07-23) p. 479
104 Taking the week off (2024-07-16) p. 483
105 How close is AI to replacing product managers? (2024-07-09) p. 484
106 Counterintuitive advice for building AI products (2024-07-02) p. 497
107 Meet your Lenny’s Newsletter Fellows ✨ (2024-07-01) p. 504
108 General management, functional, and hybrid models: Which org design works best for top companies? (2024-06-25) p. 506
109 When and how to run a billboard campaign (2024-06-18) p. 511
110 How to use Perplexity in your PM work (2024-06-11) p. 519
111 27 ways PMs are using Perplexity in their day-to-day work p. 519
112 In defense of feature team product managers (2024-06-04) p. 522
113 Taking the week off (2024-05-28) p. 528
114 On saying no (2024-05-21) p. 528
115 The art of the pivot, part 2: How, why, and when to pivot (2024-05-14) p. 534
116 The art of the pivot, part 1: The definitive list of successful pivots (2024-05-07) p. 547
117 How Perplexity builds product (2024-04-30) p. 549
118 How Perplexity builds product p. 550
119 How to make an impact in your first 90 days (2024-04-23) p. 555
120 How to accelerate growth by focusing on the features you already have (2024-04-16) p. 564
121 How AI will impact product management (2024-04-09) p. 571
122 The secret to Duolingo’s exponential growth (2024-04-02) p. 577
123 Become a more technical product manager (2024-03-26) p. 588
124 Taking the week off (2024-03-19) p. 593
125 My podcast tech stack, workflows, and lessons (2024-03-12) p. 594
126 How to successfully launch on Product Hunt (when it’s right for your startup) (2024-03-05) p. 604
127 How to learn the most about a candidate from a single interview question (2024-02-27) p. 612
128 You should be playing with GPTs at work (2024-02-20) p. 619
129 The ultimate guide to willingness-to-pay (2024-02-13) p. 626
130 My favorite decision-making frameworks (2024-02-06) p. 637
131 Adding a work trial to your interview process (2024-01-30) p. 641
132 How Gong builds product (2024-01-23) p. 655
133 How Gong builds product p. 655
134 How to describe your business as an equation (2024-01-16) p. 664
135 What to do if your product isn’t taking off (2024-01-09) p. 670
136 Inspiration for the year ahead (2024-01-02) p. 680
137 Taking the week off (and thank you!) (2023-12-26) p. 689
138 First-principles thinking (2023-12-19) p. 690
139 The Best of Lenny’s Newsletter 2023 (2023-12-12) p. 698
140 🎖️ The Best of Lenny’s Newsletter p. 698
141 Lessons on building a viral consumer app: The story of Saturn (2023-12-05) p. 705
142 Lessons from going freemium: a decision that broke our business (2023-11-28) p. 713
143 A new-parent gift guide (2023-11-21) p. 718
144 When they hired their first PM (2023-11-14) p. 726
145 Introducing DRICE: a modern prioritization framework (2023-11-07) p. 733
146 Lessons learned from a startup that didn’t make it (2023-10-31) p. 739
147 Scaling your B2B growth engine (2023-10-24) p. 744
148 How to build a killer sales pitch (2023-10-17) p. 758
149 Skipping newsletter today (2023-10-10) p. 765
150 Hiring your early team (2023-10-03) p. 766
151 How Linear builds product (2023-09-26) p. 781
152 How Linear builds product p. 781
153 The Magic Loop (2023-09-19) p. 788
154 A guide for finding product-market fit in B2B (2023-09-12) p. 797
155 500,000 (2023-09-11) p. 811
156 How to find and win your first 10 B2B customers (2023-09-05) p. 816
157 How to find and win your first 10 customers p. 817
158 How to identify your ideal customer profile (ICP) (2023-08-29) p. 829
159 How to hire your first growth team (2023-08-22) p. 843
160 How to validate your B2B startup idea (2023-08-15) p. 852
161 How the most successful B2B startups came up with their original idea (2023-08-08) p. 869
162 What is good free-to-paid conversion (2023-08-01) p. 886
163 How Shopify builds product (2023-07-25) p. 893
164 How Shopify builds product p. 893
165 How today’s top consumer brands measure marketing’s impact (2023-07-18) p. 902
166 How Snowflake builds product (2023-07-11) p. 915
167 How Snowflake builds product p. 915
168 How to pass any first-round interview (even in a terrible talent market) (2023-07-04) p. 922
169 What 5 years at Reddit taught us about building for a highly opinionated user base (2023-06-27) p. 933
170 How to create an exceptional coverage plan for your parental leave (2023-06-20) p. 942
171 The unconventional Palantir principles that catalyzed a generation of startups (2023-06-13) p. 948
172 How a traumatic brain injury made me a better PM—and person (2023-06-06) p. 957
173 **Lessons from the journey** p. 958
174 What working at Figma taught me about customer obsession (2023-06-02) p. 968
175 How Notion builds product (2023-05-30) p. 974
176 How Notion builds product p. 974
177 How Ramp builds product (2023-05-23) p. 983
178 How Ramp builds product p. 983
179 Your startup idea probably isn’t venture-scale (2023-05-16) p. 994
180 How Miro builds product (2023-05-09) p. 999
181 How Miro builds product p. 999
182 How to do linear regression and correlation analysis (2023-05-02) p. 1007
183 What jury duty taught me about product management (2023-04-25) p. 1013
184 How to use ChatGPT in your PM work (2023-04-11) p. 1017
185 12 ways to use ChatGPT in your PM work p. 1017
186 Taking the week off (2023-04-04) p. 1019
187 Product-led marketing (2023-03-28) p. 1020
188 How Duolingo builds product (2023-03-21) p. 1027
189 How Duolingo builds product p. 1027
190 Growth ideas (2023-03-14) p. 1035
191 How Duolingo reignited user growth (2023-02-28) p. 1039
192 How to be prepared for layoffs (2023-02-21) p. 1048
193 Growth inflections (2023-02-14) p. 1051
194 I built a Lenny chatbot using GPT-3. Here’s how to build your own. (2023-02-07) p. 1061
195 How I built a Lenny chatbot p. 1062
196 How Coda builds product (2023-01-31) p. 1069
197 How Coda builds product p. 1069
198 Five steps to starting your product-led growth motion, part 2 (2023-01-17) p. 1079
199 Five steps to starting your product-led growth motion (2023-01-10) p. 1085
200 Virality is a myth (mostly) (2023-01-03) p. 1094
201 The Best of Lenny’s Newsletter 2022 (2022-12-27) p. 1100
202 The Best of Lenny’s Newsletter p. 1100
203 My favorite PM courses (2022-12-20) p. 1103
204 How to activate your investor network (2022-12-06) p. 1106
205 Lenny’s Newsletter Holiday Gift Guide 2022 (2022-11-29) p. 1113
206 Startup to exit: Lessons from a first-time founder (2022-11-22) p. 1120
207 How Figma builds product (2022-11-15) p. 1131
208 How Figma builds product p. 1131
209 How to determine your activation metric (2022-11-08) p. 1136
210 What is a good activation rate (2022-10-25) p. 1145
211 Mission → Vision → Strategy → Goals → Roadmap → Task (2022-10-18) p. 1151
212 The Racecar Growth Framework—expanded and illustrated (2022-10-11) p. 1154
213 Taking the week off (2022-10-04) p. 1158
214 How to get your marketing team to drive more impact (2022-09-27) p. 1159
215 How to get better at influence (2022-09-20) p. 1164
216 When to sunset a feature (2022-09-13) p. 1169
217 How to measure cohort retention (2022-08-30) p. 1173
218 All the ways to grow your product (2022-08-23) p. 1181
219 Kickstarting and scaling a consumer business—Step 6: SCALE: Build your growth engine (2022-08-16) p. 1188
220 How to kickstart and scale a consumer business—Step 5: RETAIN: Iterate until enough people stick around (2022-08-09) p. 1199
221 How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale (2022-07-26) p. 1220
222 How to find your first 1,000 users p. 1221
223 How to kickstart and scale a consumer business—Step 3: Craft your pitch (2022-07-19) p. 1242
224 How to kickstart and scale a consumer business—Step 2: Identify your super-specific who (2022-07-12) p. 1246
225 How to kickstart and scale a consumer business (2022-07-05) p. 1253
226 What COVID taught me about product management (2022-06-21) p. 1282
227 How to build trust in a marketplace (2022-06-14) p. 1283
228 I’ve launched a podcast! (2022-06-07) p. 1290
229 Product management career ladders (2022-05-24) p. 1292
230 How to win in consumer subscription (2022-05-17) p. 1294
231 How to validate your startup idea (2022-05-10) p. 1303
232 What is a good growth rate (2022-04-26) p. 1326
233 Preparing for a PM interview (2022-04-19) p. 1332
234 How to know when to stop (2022-04-12) p. 1335
235 The most important marketplace metrics to track (2022-03-29) p. 1346
236 How to interview product managers (2022-03-22) p. 1350
237 How to develop product sense (2022-03-15) p. 1360
238 Freemium vs. trial (2022-03-08) p. 1369
239 What is good waitlist conversion (2022-03-01) p. 1372
240 Reforge applications open (and taking a sick day) (2022-02-22) p. 1376
241 A product manager’s guide to web3 (2022-02-15) p. 1379
242 What is good monthly churn (2022-02-08) p. 1390
243 How to get promoted (2022-02-01) p. 1395
244 Lessons from 140+ angel investments (2022-01-25) p. 1399
245 The inside story of Facebook Marketplace (2022-01-18) p. 1411
246 Differentiating your product (2022-01-11) p. 1419
247 Prioritizing at startups (2022-01-04) p. 1423
248 The Best of 2021 (2021-12-28) p. 1427
249 Taking the week off (2021-12-21) p. 1428
250 The top 5 things PMs should know about engineering (2021-12-16) p. 1429
251 What is a good payback period? (2021-12-14) p. 1433
252 The Atomic Network (2021-12-09) p. 1439
253 The most common pitfalls of new product managers (2021-12-07) p. 1443
254 A founder’s guide to community (2021-11-30) p. 1447
255 Lenny’s holiday gift guide (2021-11-25) p. 1461
256 The most important consumer metrics to track (2021-11-23) p. 1465
257 What is product management (2021-11-16) p. 1467
258 Six rules of hiring for growth (2021-11-09) p. 1470
259 🚨 Applications now open for my live course—Product Management Fundamentals (2021-11-05) p. 1478
260 Breaking into growth (2021-11-02) p. 1478
261 Picking a wedge (2021-10-26) p. 1482
262 Taking the week off (2021-10-19) p. 1488
263 60 ideas to boost your growth (2021-10-12) p. 1489
264 60 ideas to boost your growth p. 1490
265 My all-time favorite reads on product, growth, leadership, writing, investing, and much more (2021-10-05) p. 1495
266 Saying no (2021-09-28) p. 1504
267 The 10 commandments of salary negotiation (2021-09-24) p. 1510
268 The 10 commandments of salary negotiation p. 1510
269 Getting more technical (2021-09-21) p. 1514
270 How behavioral science can boost your conversion rates (2021-09-17) p. 1517
271 How behavioral science can boost your conversion rates p. 1517
272 Demand driving supply: The little-understood growth loop behind a surprising number of iconic billion-dollar companies (2021-09-14) p. 1523
273 Demand driving supply p. 1525
274 Marketplace city expansion strategy (2021-09-07) p. 1533
275 Examples and templates of 1-Pagers and PRDs (2021-08-31) p. 1540
276 GTM motions of 30 B2B SaaS companies (2021-08-24) p. 1543
277 The Best of Lenny’s Newsletter 2021 (2021-08-17) p. 1550
278 Five habits of highly annoying product managers (2021-08-10) p. 1553
279 Five habits of highly annoying PMs p. 1553
280 How marketplaces win (2021-08-03) p. 1556
281 Prioritizing (2021-07-27) p. 1560
282 Why now (2021-07-21) p. 1564
283 Why now? (2021-07-21) p. 1568
284 Kickstarting supply in a labor marketplace (2021-07-13) p. 1570
285 Winning at early-stage hiring (2021-07-06) p. 1575
286 How to know if you're doing a good job as a product manager (2021-06-29) p. 1580
287 Finding your distribution advantage (2021-06-22) p. 1583
288 Choosing Your North Star Metric (2021-06-16) p. 1587
289 My favorite PM interview questions (2021-06-15) p. 1587
290 Getting buy-in (2021-06-10) p. 1591
291 How people discover new products (2021-06-08) p. 1595
292 How long it takes to find Product-Market Fit (2021-06-01) p. 1599
293 Skills PMs need to build (2021-05-25) p. 1603
294 Healing your co-founder relationship (2021-05-18) p. 1611
295 Types of business models (2021-05-11) p. 1617
296 14 habits of highly effective product managers (2021-05-04) p. 1621
297 Three myths about sabbatical programs (2021-04-27) p. 1626
298 On taking time off (2021-04-20) p. 1634
299 Why marketplaces fail (2021-04-13) p. 1639
300 Why marketplaces fail p. 1639
301 Choosing a take rate (2021-04-06) p. 1647
302 The Minto Pyramid Principle and the SCR Framework (2021-03-30) p. 1651
303 The PM 🤝 Design Partnership (2021-03-23) p. 1656
304 The PM 🤝 Design Partnership p. 1657
305 Defending your big bets (2021-03-16) p. 1662
306 What's in your software stack — Product, Design, Analytics, DS, Research, and more (2021-03-09) p. 1665
307 Content-driven growth (2021-03-02) p. 1668
308 Examples of great job postings (2021-02-23) p. 1679
309 Li Jin launches Atelier Ventures, her debut fund to invest in the passion economy (2021-02-16) p. 1682
310 Becoming a senior Product Manager (2021-02-09) p. 1688
311 How to increase virality (2021-02-02) p. 1693
312 Positioning (2021-01-26) p. 1700
313 A quickstart guide to positioning p. 1701
314 Should I become a product manager (2021-01-19) p. 1709
315 Increasing team velocity (2021-01-12) p. 1712
316 Ways increase your team’s velocity p. 1712
317 The most important consumer subscription metrics to track (2021-01-05) p. 1715
318 The most important consumer subscription metrics to track p. 1716
319 2020 Year in Review – Issue 58 (2020-12-29) p. 1718
320 A comprehensive survey of Product Management (2020-12-22) p. 1721
321 How to run SEO experiments (2020-12-15) p. 1724
322 Ideal sprint length, designer vs. PM roles, running PM team meetings, running post-mortems, best product/executive coaches, and much more (2020-12-11) p. 1731
323 💥 Top threads this week p. 1731
324 🤓 Top reads and listens p. 1739
325 Generating buzz (2020-12-08) p. 1740
326 Generating buzz (2020-12-08) p. 1741
327 SEO keywords, career ladders, backlog tools, copywriting, OnlyFans, AMA with Pete Kazanjy and much more (2020-12-04) p. 1745
328 **💥 Top threads this week** p. 1746
329 **🤓 Top reads and listens** p. 1750
330 **🎤 AMA with** Pete Kazanjy (about sales) p. 1751
331 When NOT to run an experiment – Issue 54 (2020-12-01) p. 1753
332 The Transition: Layering sales onto a bottom-up self-serve product (2020-11-24) p. 1757
333 Magical growth loops (2020-11-17) p. 1769
334 Startup PM vs. big company PM (2020-11-10) p. 1774
335 Managing up (2020-11-03) p. 1778
336 Pricing your SaaS product (2020-10-27) p. 1780
337 How to price your SaaS product p. 1781
338 The most important bottom-up SaaS metrics to track (2020-10-20) p. 1789
339 The most important bottom-up SaaS metrics to track (and how to best visualize them) (2020-10-20) p. 1792
340 Moving from IC product manager to manager of product managers (2020-10-13) p. 1793
341 Top 5 most interesting things about Booking.com's early growth strategy – Issue 46 (2020-10-06) p. 1797
342 An inside look at Booking.com's early growth strategy p. 1797
343 What it feels like when you've found product-market fit (2020-09-29) p. 1801
344 Q: How do I know if my product is working? What does it feel like when you’ve found “product-market fit”? p. 1801
345 Fostering a culture of experimentation (2020-09-22) p. 1809
346 When to hire your first product manager (2020-09-15) p. 1815
347 Q: Our startup is growing quickly. When should we hire our first Product Manager? p. 1816
348 Getting better at product strategy (2020-09-08) p. 1819
349 Q: How do I get better at product strategy? p. 1819
350 A playbook for fundraising (2020-09-01) p. 1825
351 A Playbook for Fundraising p. 1826
352 How to increase your product's retention (2020-08-25) p. 1835
353 **First, how does one measure retention?** p. 1837
354 How does one improve retention? p. 1838
355 How to increase your retention (2020-08-25) p. 1842
356 **First, how does one measure retention?** p. 1843
357 How does one improve retention? p. 1844
358 Flywheels, flywheels, flywheels (2020-08-18) p. 1845
359 Navigating your early career (2020-08-11) p. 1849
360 My favorite product management templates (2020-08-04) p. 1853
361 **Q: I’ve seen you share a few PM templates in the past. Do you have a place to find all of your favorite templates?** p. 1854
362 How today's fastest-growing B2B businesses turned their early users into paying customers – Issue 36 (2020-07-28) p. 1856
363 **1. Bottom-up + self-service** p. 1857
364 2. Bottom-up + support from inside sales p. 1859
365 How today's fastest-growing B2B startups turned their early users into paying customers (2020-07-28) p. 1859
366 1. Bottom-up + self-service p. 1860
367 2. Bottom-up + support from inside sales p. 1862
368 **3. Outbound sales** p. 1865
369 In summary p. 1868
370 Autonomy vs. direction - Issue 35 (2020-07-21) p. 1868
371 Winning at SEO (2020-07-14) p. 1873
372 **Q: Our company is starting to work on SEO, but there’s an incumbent who’s really good at SEO. How would you recommend we compete with them?** p. 1873
373 How today's fastest growing B2B businesses found their first ten customers (2020-07-07) p. 1879
374 **Q: How did the fastest growing B2B businesses find their first ten customers?** p. 1880
375 Strategy 1: Tap your personal network 👋 p. 1880
376 Strategy 2: Seek out your customers where they are 🧗♀️ p. 1883
377 Strategy 3: Press 🗞 p. 1885
378 Surviving reorgs, tactically and emotionally - Issue 32 (2020-06-30) p. 1886
379 **Inspiration for the week ahead 🧠** p. 1890
380 Evaluating a (marketplace) business idea (2020-06-23) p. 1890
381 Q: I loved your series about [kickstarting and scaling a marketplace business](https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace). As an investor, I’m curious how you evaluate marketplace business ideas. What do you look for? p. 1891
382 Top 7 things to look for when evaluating a *business* idea p. 1891
383 Additional 7 things to look for when evaluating a *marketplace* business idea p. 1893
384 Evaluating a (marketplace) business idea - Issue 31 (2020-06-23) p. 1896
385 Q: I loved your series about [kickstarting and scaling a marketplace business](https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace). As an investor, I’m curious how you evaluate marketplace business ideas. What do you look for? p. 1896
386 Top 7 things to look for when evaluating a *business* idea p. 1896
387 One team, one roadmap - Issue 30 (2020-06-16) p. 1898
388 **Q: One of the more frustrating challenges I've encountered in my role as Head of Design has been the many disparate sources of truth. As one example, the design team has a prioritized roadmap doc created in partnership with product managers AND the eng team has a different roadmap doc (using a totally different tool). That's broken, true?** p. 1899
389 What is good retention? (2020-06-09) p. 1900
390 Q: What do you consider GOOD and GREAT retention? p. 1900
391 1. What is good user retention? p. 1901
392 2. What is good net revenue retention? p. 1903
393 In summary p. 1905
394 What to ask your users about Product-Market Fit (2020-06-02) p. 1905
395 Prioritizing conversion opportunities (2020-05-26) p. 1908
396 Communicating bad news - Issue 26 (2020-05-19) p. 1911
397 Communicating bad news - Issue 26 (2020-05-19) p. 1911
398 How the biggest consumer apps got their first 1,000 users (2020-05-12) p. 1913
399 👉 [Updated version of this post here](https://www.lennysnewsletter.com/p/consumer-business-find-first-users) 👈 p. 1914
400 **Q: How did the big consumer apps get their first 1,000 users?** p. 1914
401 Joining as the first product manager (2020-05-05) p. 1924
402 Setting goals - Issue 23 (2020-04-29) p. 1928
403 **Q: How do you think about setting goals for your team (and company)?** p. 1928
404 Setting goals (2020-04-28) p. 1929
405 Q: How do you think about setting goals for your team (and company)? p. 1929
406 Using your working time well - Issue 22 (2020-04-21) p. 1932
407 Using your working time well - Issue 22 (2020-04-21) p. 1933
408 Strategy and tactics for increasing conversion (2020-04-14) p. 1937
409 This newsletter is growing up 🌱 (2020-04-07) p. 1940
410 Leading your company through a pandemic - Issue 20 (2020-03-31) p. 1941
411 Leading a PM team meeting - Issue 19 (2020-03-24) p. 1949
412 Turning around an underperforming team - Issue 17 (2020-03-10) p. 1951
413 Building a referrals program (2020-03-03) p. 1954
414 This Week #15: When should a SaaS startup raise money 💰 (2020-02-25) p. 1957
415 This Week #14: Transitioning from startup founder to product manager (2020-02-18) p. 1959
416 This Week #13: Balancing outcome-thinking with design and technical requirements ⚖️ (2020-02-11) p. 1961
417 This Week #12: Expanding your business internationally 🌏 (2020-02-04) p. 1963
418 How to know if you've got product-market fit (2020-01-28) p. 1966
419 This Week #11: What should new PMs over-index on, and empowering product in a sales-driven org (2020-01-21) p. 1970
420 This Week #10: Keeping designers and engineers excited about metrics + Transitioning from DS to PM 🕺 (2020-01-14) p. 1973
421 This Week #9: Breaking into growth, leading with influence, and (not) stepping on toes 🦶 (2020-01-07) p. 1978
422 What They'd Do Differently 🔮 Kickstarting and Scaling a Marketplace Business (2019-12-19) p. 1984
423 Maintaining Quality 🏅 Phase 2 of Kickstarting and Scaling a Marketplace Business (2019-12-17) p. 1989
424 Accelerating Growth at Scale 🔥 Phase 2 of Kickstarting and Scaling a Marketplace Business (2019-12-13) p. 1996
425 How To Know If You're Supply or Demand Constrained 🤹♂️ - Phase 2 of Kickstarting and Scaling a Marketplace Business (2019-12-10) p. 2000
426 **Phase 2: S**cale your marketplace 📈 p. 2001
427 How to Kickstart and Scale a Marketplace Business – Part 4: Cracking the Chicken-and-Egg Problem 🐣 - Growing Initial Demand (plus a Bonus!) (2019-12-03) p. 2005
428 How to Kickstart and Scale a Marketplace Business – Part 3: Cracking the Chicken-and-Egg Problem 🐣 - Growing Initial Supply (2019-11-25) p. 2015
429 How to Kickstart and Scale a Marketplace Business – Part 2: Cracking the Chicken-and-Egg Problem 🐣 - Supply vs. Demand (2019-11-22) p. 2020
430 How to kickstart and scale a marketplace business (2019-11-20) p. 2024
432 **How to Build a Marketplace Business** p. 2027
433 This Week #8: Splitting equity with late-joining co-founders, favorite roadmap templates, and small changes that improve your org (2019-11-12) p. 2029
434 This Week #7: Effectively communicating about a failure to execs, managing founder expectations, and hiring a Director of PM (2019-10-29) p. 2034
435 This Week #6: Cultivating good relationships with distributed co-workers, building trust to accelerate growth, and leveling up as a PM when you have extra time (2019-10-22) p. 2038
436 This Week #5: Overcoming impostor syndrome, introducing growth to an org, and how to partner with your data scientist (2019-10-15) p. 2043
437 This Week #4: Motivating engineers to hit deadlines, PM career ladders, and aligning with execs (2019-10-08) p. 2051
438 This Week #3: Finding product/market fit, interviewing for a Director of PM role, and structuring discussions with senior leaders (2019-10-01) p. 2057
439 The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite (2019-09-26) p. 2061
440 This Week #2: Tackling the chicken-and-egg problem, building a growth team from scratch, and addressing overlap with PM peers 🤔 (2019-09-24) p. 2062
441 This Week #1: Must reads on growth, what PMs should focus on when joining a new team, and the value of an MBA (2019-09-17) p. 2065
442 This Week #0: Advice on growth, product, and leadership (2019-09-12) p. 2069
443 The Power of Performance Reviews: Use This System to Become a Better Manager 🤝 (2019-07-18) p. 2070
444 28 Ways to Grow Supply in a Marketplace 📈 (2019-06-26) p. 2074
445 A Three-Step Framework For Solving Problems 👌 (2019-06-14) p. 2089
446 Step 1: Crystallize the problem you are solving p. 2090
447 **Step 2: Align on the problem with your team and stakeholders** p. 2093
448 **Step 3: Keep coming back to the problem** p. 2094
449 **A final note** p. 2095
450 How to get into product management (2019-06-14) p. 2095
451 Start with Why: Make sure PM is right for you p. 2095
452 Plan the How: The four most common paths into PM p. 2097
453 Develop the What: The seven core skills to build p. 2098
454 What Buddhism Taught Me About Product Management (2019-06-14) p. 2106
455 1. There is suffering 😨 p. 2107
456 2. All things are impermanent ❄️ p. 2108
457 3. There is no lasting self ⛄️ p. 2109
458 **Additional resources 🤗** p. 2109
459 What Seven Years at Airbnb Taught Me About Building a Business (2019-06-14) p. 2110
460 Create strong culture, values, and rituals p. 2111
461 **Nail the problem statement** p. 2111
462 Set wildly ambitious goals p. 2112
463 Start with the ideal and work backward p. 2113
464 Think of your org design as a product p. 2114
465 Maintain a high bar for everything p. 2115
466 Keep your teams focused p. 2116
467 Where Great Product Roadmap Ideas Come From (2019-06-14) p. 2116